Task What are the potential research objectives and questions that



What are some possible research objectives and questions that could address the problem.

Your chosen project is important, both theoretically or practically.

What are the potential outcomes and outputs of your research project?

An analysis of relevant literature to your topic will give you the basis for conducting the research.

Methodology: You will need to describe the data collection methods, tools, sources, and methods/tools used to analyse the data based on the conceptual framework.

Name the chapters/sections in your research report. Briefly discuss what you will write. Then, give a description of the study’s budget and project schedule.



Companies that use manual technology in retail are facing major challenges with information technology.

These issues impact on effectiveness, efficiency, profitability, as well as other advantages.

Because the manual process is slower and takes longer to find the information, information technology is necessary for the company’s optimal use of resources.

Information technology has become more affordable and is easier to use in Australian retail.

It also allows for more competitive benefits.

It is important to have the right workforce skills to implement IT at Woolworths.

The business’s impact on IT depends on many factors (Dos Santos, Dos Santos, and others, 2013).

The Woolworths Ltd business was chosen as a research topic in this report.

It is important to research your goals, objectives and other information.

These are the main research objectives.

To analyse the current IT system at Woolworths

To analyse Woolworths’ current business system

You can see how the new IT management has impacted the Woolworths’ business system.

To find out how Woolworths has implemented IT performance enhancement policies in its operations

Research questions

What is Woolworths’ IT system?

In the current situation, which types of business systems is Woolworths using?

How will the introduction IT replaces manual management impact the Woolworths’ current business system?

How Woolworths has implemented different policies to improve IT performance within their business operations?

The report will help store managers deal with customers.

Managers can also benefit from the evaluation of Woolworths’ IT and business system.

It is important for Woolworths to evaluate how the new IT will affect their current business system.

This will enable Woolworths increase their output, effectiveness, and take corrective action to address the potential issue (Klettner et. al., 2014).

Potential Output From The Research Project

This research will give a deep understanding of both the IT system and the business system at Woolworths.

This research will also reveal whether the existing business system at Woolworths has been affected by IT management.

The last part of this research will conclude that Woolworths implemented different policies to improve IT performance within the company.

Research Structure

Researchers can follow the below structure in order to do their research.

Introduction to Chapter 1.

This will be the first chapter in the research and will present the basic point about research.

This chapter will include the research title, research background and objectives, research question and justification.

Chapter 2: Literature Review

This chapter will examine the impact of IT on Woolworths Ltd’s business.

It’s a useful chapter that provides in-depth information on research issues and helps to build a conceptual framework.

This section allows the researcher to develop the necessary primary research questionnaires and will also help identify the gaps in the existing data.

Chapter 3: Research Methodology

This chapter will provide an overview of the research method.

It will help you understand the various approaches, philosophy, as well as techniques used in research.

It will also make it easier to assess and gather data on research topics.

Chapter 4: Data analysis and findings

This chapter will explain the information through various charts, graphs, and tables.

It will also provide literature review support to the interpretation.

It will help you to achieve your research goals.

Chapter 5: Conclusions & Recommendations

This chapter summarizes the final outcome of the research.

It will also include the conclusion related to research goals.

The last section will include some recommendations for future implications.

Literature Review

Woolworths’s IT System

According to Padin & Svensson (2015) Woolworths use IT system in their operations to increase sales and profit.

Information technology has become more important due to the increasing globalization. It is useful at both point of sale as well as supply.

Information technology plays a crucial role in complex retail operation management.

Woolworth uses IT system for market intelligence and control over data within its retail stores.

It’s the key to competitive advantages.

If a company implements innovative IT systems in their retailing business processes, it will help the market grow and become more competitive.

The IT system is also used in the transaction process to add value to customers.

Morioka et.al.

According to Morioka and colleagues (2016), Woolworth relies on IT expertise for many reasons. It enables retail stores to improve their capabilities to respond quickly to market demands.

It also helps in gathering and evaluating customer data and enables differentiation among customers.

It utilizes an IT-based inventory management system to optimize inventory use and enhance business process.

IT is essential for retailers to increase their revenues.

Because it accelerates the business process and gives the organization cost-effective advantages.

Woolworths has an existing business system

Bailey (2017) argues that Woolworths employs a business system that is efficient to manage the business.

It focuses on its customers to increase profits.

To make customer service easier, it has created a strong business foundation that allows customers to access the best possible business services.

It offers customers a wide range products and services at affordable prices to encourage them to shop in their stores.

It delivers new products to customers to add value.

It organizes store renewal programs to gain competitive advantage in the retail sector.

Woolworths is a business that focuses on customer culture. They give priority to customers in order to increase customer loyalty.

Chart 1: Woolworths’ business system

(Sources: Kang, Gray, 2013,

Chart 2: Strategy applied in Woolworths existing business system

Scott and Walker (2017) supported this statement by saying that an organization should create one team to handle customers. It helps to build a positive image of the company in the customers’ minds.

This strategy can reduce conflict among team members as it solves the problems in a group.

It helps to build the refresh store for employees and customers.

To attract customers’ attention, it also updates their products often.

Woolworths is known for its cohesive brand. It also recruits skilled employees within its organization.

This strategy has the potential to increase the company’s profitability as employees can reduce costs and improve processes by using IT.

The Current Business System of Woolworths Has Been Affected Either Positively Or Negatively By The Introduction Of IT Instead Of Manual Management

Muthoka (2014) and Oduor (2014) claim that IT has a significant role in the retail sector because it has a positive influence on the company.

In addition, Woolworth’s current business system has been positively affected by the introduction of IT instead of manual management.

Because it allows retailers to collect information from customers quickly and efficiently, whereas the manual process can take a lot of time.

Ferro et al.

Ferro et. al. (2017) found that IT is an effective tool to improve transparency and trackability in the business process.

IT is an effective tool to increase transparency and efficiency in order to manage the systems from production to customer.

It also provides information about customers and sales.

Pantano (2014) believes IT is advantageous for global data sync so it has a positive influence on the business position.

The IT allows Woolworths radio frequency identification (RFID) and electronic product’s codification, thus it has a positive influence on the organization’s supply chains.

It also allows Woolworths access to real-time information for inventory levels assessment.

Radio frequency recognition improves the company’s position for safe shipping. IT allows the organization track the products from their producers through the entire supply chain.

How Woolworths Implemented IT Performance Enhancement Policies In Their Operations

Lueg et. al.

(2015). The company can use the policy to improve IT performance within the company’s operations.

Woolworths can then use the inventory management system as it is a fundamental IT tool for managing its retail stores.

It allows the corporation to view the merchandise and order lists that are received and sold by the retailer.

Once the system has been set up, it will update the database automatically.

This system will enable the company to see the exact location of products and services delivered.

It will also help the company track the business, which can be useful to reduce inventory waste.

The company will be able to see and choose the product according to its cost, margins manufacturing date and expiry date, as well as price and UPC codes.

It will take much less time to create new types of products or services, such as size, color, and style.

Schneider and Spieth (2013) said that companies should use electronic inventory systems to improve customer satisfaction.

Because it allows customers to see the stock and order status, thereby reducing the time it takes for customers to place orders.

This will enable the company to answer the customer’s questions quickly and efficiently.

A company can then assess inventory that is available in different stores at multiple locations.

Research Methodology


This section deals with research methods and strategies such as research philosophy, approach, design, and data collection methods. They are essential for obtaining accurate data about the research topic.

This chapter seeks to understand the effects of IT on Woolworths Ltd.’s business. To achieve this goal, different journal articles will be considered.

This comprehensive method will improve research quality and increase reliability and validity through the use of different sources of facts.

Research Philosophy

Because of the subjective nature research topic, interpretivism philosophy is used in this research.

This philosophy of research is associated with idealism as a philosophical concept.

Researchers might be able to use a different approach to solve their research problems.

Research is subjective and requires interpretivism research philosophy.

Research Approach

Because it is consistent with interpretivism philosophy, this research will employ the inductive method.

Research is free to make a hypothesis, as the topic of the study is subjective.

Researchers will also use the inductive method to collect huge amounts of data on the effects of IT upon Woolworths Ltd.

This research is useful to identify and consider different viewpoints and determine the best way to conclude the findings.

This is in contrast to the deductive approach. It does not require the researcher to prove the hypothesis or the data.

Research Design

This research will use mix research design to increase the quality.

This research design includes both qualitative as well as quantitative elements.

This will allow the researcher use qualitative research to evaluate the beliefs of the participants about the effects of IT on Woolworths Ltd. Also, quantitative research will be used to determine the response rate of the participants.

This research design will enable the researcher achieve his or her research goals within a given time.

Research Strategy

To assess the impact of IT in Woolworths Ltd’s business, a researcher will use a survey-based questionnaire.

This research method will give the researcher the opportunity to collect firsthand information from the participants.

The consent email will be sent to Woolworth Ltd. by research for conducting the questionnaire survey.

This email will contain detailed information about the research, participants, and time duration.

Research will then complete the research questionnaire on the topic and send it to participants via e mails.

To achieve the objectives of the research, the researcher will also use a literature review.

The literature review will be based on secondary sources, such as annual reports, journal articles, books, online and offline resources, to provide detailed information about the research topic.

This will give the researcher the ability to build theoretical knowledge on the impact of IT on Woolworths Ltd.

This strategy will allow the researcher obtain a reliable, valid result.

Data collection Method

The data gathering process is important to reach the goals and objectives of research. It allows researchers to collect data and information efficiently, effectively and effectively.

Researchers collect primary and secondary data.

This research will collect primary data through a survey via questionnaire. Secondary data will then be collected from various secondary sources, such as journal articles, textbooks, online sources and company’s websites.

Because it gives the most accurate information, this data collection method is more efficient and costs less.

Sampling procedure

Due to the subjective nature of the research topic, the researcher will use probability sampling.

Because random sampling eliminates biases in selecting respondents for research, the researcher will use it to select them randomly.

A researcher will not use non-probability sample method because it creates biases during the selection of participants.

The research will be conducted by 40 Woolworth Ltd store managers selected from 800 locations.

This will allow the researcher to gather pertinent facts and figures from these different locations.

This will help the researcher increase the reliability and validity as well the validity of the research result and support the attainment of the research aims.

Data Analysis

Data analysis is an important part of the research methodology chapter. It provides consistent results and guarantees reliability.

This method is used to interpret the information and determine the most relevant information.

Researchers can use different methods to analyze the data. These include conversational analysis (disclosure analysis statistical analysis), content analysis, and content analysis.

To assess the data, researchers will use statistical analyses.

To ensure a valid and reliable outcome, researchers will use Ms Excel software.

This software will allow the researcher to present the information via different graphs, tables, and charts.

It will make it easier for readers to grasp the information in an efficient manner.

Schedule and budget for project

It takes longer for a research to accomplish all tasks effectively and efficiently.

To accomplish the task, researchers use the project budget as well as the schedule.

The researcher will use the following budget to achieve the research objectives within the specified timeframe:

Activities that will take place/Week

Identification of the research problem

Recognize the research background

Literature reviews are evaluated

Recognize gaps and send questionnaire for survey

Participants can send feedback by e-mail

Writing reports and data analysis

You can proofread and make changes, if necessary

Final submission

Researchers would benefit from the above timeframe to reach their research objectives within a defined timeframe.

Because it allows the researcher to know the duration of each activity,

This timeframe allows the researcher to complete all of the research in a set time.

Budget for Project


Cost (in PS).

Research in the market to determine the research topic

To detect the research background, conduct market research in IT industry

Reviews from different authors and buying articles

Recognize gaps and send questionnaire for survey

Participant feedback

Analyzing the data using different techniques

Final submission


The personalization paradox unsolved: The impact of information collection and trust building strategies on online advertisement effectiveness.

Journal of Retailing, 1991(1): 34-49.

Absorptive capacity, International Business Knowledge Transfer and Local Adaptation: Establishing Discount Department Stores In Australia.

Australian Economic History Review 57(2): 194-216.

The effects of information and communication technology on firm organisation.

Management Science, 60/12, 2859-2885.

Indicators of sustainable business practice: Woolworths South Africa.

Supply Chain Management. An International Journal, 18(1): 104-108.

Validating a framework to help business sustainability efforts in supply chains.

Journal of Business & Industrial Marketing. 32(1). 124-137.

Why do customers prefer self-service technology in retail?

The mediating influence of perceived service quality.

Journal of retailing, consumer services, 21(3). 268-276.

Segment reporting practices in Australia: Does IFRS 8 make a difference for segment reporting?

Australian Accounting Review 23(3), 232–243.

The governance and sustainability of corporates: Empirical insights into leadership, development, and execution of responsible business strategies.

Journal of Business Ethics. 122(1): 145-165.

Malaysian grocery SME retail sector study: E-commerce technology adoption.

Journal of Business Research, 6(9), 1906-1918.

Interpersonal service quality and self-service tech (SST) service Quality, and retail patronage.

Journal of Retailing and Consumer Services (20(1)), 51-57.

The Chance to Inform New Audiences: A chance for impactful research on transformational information technology.

Mis Quarterly 37(2).

Study of the Scandinavian Fashion Industry: The role and importance of corporate sustainability in low-cost business models.

Business Strategy and the Environment 24(5), 344-359.

Sustainability reporting and innovation in business models: Exploring evidence.

Procedia, CIRP, 40. 659-667.

A study on the effects of strategic alliances upon organizational performance in Kenya: supermarkets and their allies.

European Journal of Business and Management 6, 34, 75-89.

Board diversity and organizational valuation: uncovering the effects ethnicity and gender have on board diversity.

Journal of Management & Governance (19(1)), 167-195.

Business sustainability is achieved through intertwining economic, social and environmental efforts.

International Journal of Logistics Economics and Globalisation 6(3), 195-204.

Innovation drivers in the retail sector.

International Journal of Information Management, 34(3): 344-350

Strategic management of information systems: Building an digital strategy.

USA: John Wiley & Sons.


Academy of Management Journal, 56(4). 1125-1147.

Business model innovation: Moving towards an integrated future research agenda.

International Journal of Innovation Management, 17(1), 1340001.

Barriers to interwar British retailing industrialization?

Marks & Spencer Ltd. Business History. 59(2), 179–201.

The moderating effect of consumer technology anxiety on mobile shopping adoption: Differential effects of facilitating conditions, social influences.

Journal of Electronic Commerce Research, 14, 4, 334.

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