You have been asked to develop a Marketing Plan for Sheraton Hotels.
Please take into consideration the following points:
-This plan must be based on the information provided in this assignment and it should also use other relevant sources of information, such as: business reports, books, websites, magazines and newspapers, among other academic sources.
-You must use specific academic concepts (such as segmentation criteria, marketing mix, positioning, etc.) in the assignment when appropriate. You should use references throughout the assignment.
-The use of theoretical frameworks (SWOT analysis, Michael Porter’s five forces, etc.) must be applied in a practical way to Sheraton Hotels’ situation analysis.