Posted: January 19th, 2022
Please help with this assignment. Refer to the attachments. The highlights are listed below. One of the files attached is a rough outline I drafted for the memo. Another is a scorecard that came with examples, and underneath each example, I attempted to create my own KPIs.
In Project One: Applying Strategic and Operational Thinking, you prepared Key Performance Indicators (KPIs) for the marketing and sales departments of your product line.
Now, the CEO has provided you with a revised set of KPIs. You need to apply these KPIs toward the analysis of a proposed marketing and sales initiative to increase loyalty card memberships in neighborhoods with predominantly low-income populations, whether the populations are in rural, suburban, or city locations.
The CEO wants this analysis so that she can chart the sustainability and growth of the initiative while assuring it meets standards for Corporate Social Responsibility.
The CEO has provided you with several documents, available in the Supporting Materials section of this project. She wants you to use the provided Triple Bottom Line Balanced Scorecard to assess the strategic plan’s compliance with the KPIs and summarize your findings in a memo.
Complete the following to provide the analysis required by the CEO:
What to Submit
To complete this project, you must submit the following:
KPI and Triple Bottom Line Balanced Scorecard
Hide Files: Financial Analysis Memo.docx, Balance Sheet.xlsx, Project 1 KPI CSR.docx, Cash Flow Statement.xlsx, Project 2 Scorecard.xlsx, Sales and Marketing Exec Summary.pdf, Vision, Mission, Values.pdf, SWOT Analyses Sales and Marketing.pdf
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